With Enhanced Manual Bidding, LinkedIn can increase your bid by up to 45% to maximize results.Īs you test LinkedIn advertising creatives, offers, and audiences, it’s often a good idea to use a bidding strategy with either minimum or medium control such as maximum delivery or cost cap. Manual bidding lets you set your preferred bid for each click.Cost cap lets you set your desired maximum cost per result and delivers as many results as possible at or below that amount.It aims to deliver the most results given your ad budget. Maximum delivery is the most automated option and doesn’t require a manual bid.LinkedIn Campaign Manager offers three bidding strategies with different levels of control over what you spend for each result. What’s the best way to collect data you can use to optimize and scale campaigns? Let’s look at five best practices for testing LinkedIn ads. That means you have to allow time for testing before you can expect to achieve specific outcomes or target costs per result. To scale LinkedIn ads successfully, you need to know what works best for your business and your target audience. In this article, you’ll learn how to test, optimize and scale LinkedIn ads so you can maximize results from your most lucrative campaigns. ![]() ![]() Want to get more traffic from your top-performing LinkedIn ads? Wondering which LinkedIn ads to scale?
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